Ugly sites, fixed, by email
The Ugly Fix
Short lessons for people who run a local business and suspect their website is ugly. (It might be. Our audit is free.) About twice a month, one ugly problem an issue: what it costs you, and the fix.
What you get
- What ugly costs youThe slow page, the squished phone view, the number nobody can tap: what each one does to your calls, in plain math.
- The 60-second checkupSix checks, one phone, one minute. Find out tonight what your customers already noticed.
- Named by AI, found on GoogleWhat ChatGPT, Google's AI and plain old Google need to see on your site before they send anyone your way.
- The fixThe phone number you can tap, the prices up front, the footer that does not say 2014. Do it tonight, or let y00r do it all at once.
The lessons so far
- LessonIs your website ugly? The 60-second checkupSix checks anyone can do on a phone in a minute: does it fit the screen, is there a padlock, can you tap the phone number, what year the footer says, does it load fast, and what Google shows about you. Two or more fails: it is costing you customers.
- LessonWhat your ugly website costs you a month (the math, with your numbers)A slow, phone-unfriendly site loses some of the people who were ready to call. With your own visitors, how many reach out and your average sale, the leak becomes a dollar estimate you can check, and a fix you can price.
- LessonSlow and squished: why phones decide who calls youMost local searches happen on a phone, so your site is judged on one. Four phone problems send ready customers back to the search results: a desktop layout, a slow first view, a number you cannot tap, and buttons too small to hit.
- LessonGEO: how to get your business named when people ask an AIWhen someone asks ChatGPT or Google's AI for "the best bakery near me", the answer comes from what those tools can read and trust. Seven things a local business can do so it is the one they name: plain facts on its site, real answers, the same details everywhere, reviews, mentions, and a monthly check.
- LessonIs SEO dead? The local basics that still workNot dead, it moved. For a local business the basics are the same ones AI answers lean on: a complete Google Business Profile, a fast phone-friendly site with one page per service, real titles and descriptions, consistent details, reviews and local links.
- LessonWhat a small business website actually needs (and what it does not)The short list that brings customers in: what you do, where and when, your prices, a phone number you can tap, real photos, and one clear next step. And the long list you can skip.
Questions, answered
What is The Ugly Fix?
A free email newsletter from y00r about ugly websites: what one costs a local business, how to spot the problems in a minute, speed and phones, getting found on Google and named by AI answers, and how to fix it. One short lesson an issue, in plain words, with what to do today.
What is GEO?
Generative engine optimization: making your business easy for AI answer engines (ChatGPT, Google's AI answers, Perplexity and the rest) to find, understand and recommend. It starts where good SEO does: clear facts, real answers, the same details everywhere.
How often does it come?
About twice a month. Short issues, no filler, never more than one in a day.
What does it cost?
Nothing. The lessons are free, and so is the audit of your site at audit.y00r.com: its grade, what it may be costing you, and y00r's rebuild of it beside it.
Can someone just do it for me?
Yes, that is what y00r does: paste your site at y00r.com and see it rebuilt fresh in a few minutes, then change anything by chatting. Your real site is not touched until you say so.
Can I unsubscribe?
Any time, with one click at the bottom of every issue. No questions, no guilt trip.
Rather have it done?
Paste your site at y00r.com and watch it rebuilt fresh in a few minutes, then change anything by chatting (your real site is not touched until you say so). Not sure yet? Run the free audit: your grade, what it may cost you, and y00r's version beside it.